Built for the complexity growth creates
Small, founder-led teams can move quickly. Information is shared directly, decisions are made by a handful of people and everyone understands what matters.
As organisations grow, that simplicity disappears. More people, teams, systems, regions and priorities create more opportunities, but they also create more complexity. Conversations multiply. Information fragments. Decisions take longer to travel through the business, and execution begins to slow.
The organisation may be growing, but it becomes harder to move with the clarity, focus and momentum it had at the beginning.
Szora is built to help organisations scale without losing that speed.
Why we are building Szora
Our team has experienced the full growth journey, from working inside lean, early-stage businesses to helping scale international technology companies into billion-dollar organisations.
At every stage, we saw the same challenge become more pronounced.
The problem was rarely a lack of talented people, ambition or technology. It was the increasing complexity between them.
As businesses grew, important insights became scattered across meetings, messages and systems. Priorities competed for attention. Teams worked hard without always moving in the same direction. Decisions were made but not consistently carried forward. Managers struggled to identify bottlenecks early, while leaders found it increasingly difficult to see whether strategy was translating into execution.
The larger the organisation became, the more time people spent coordinating work rather than moving it forward.
Szora was created to change that.
It connects conversations, priorities, decisions and actions, reduces unnecessary administration and surfaces the insights that would otherwise remain hidden across the business.
The goal is not to make a large organisation operate like a single person. It is to give every person and team the clarity and coordination needed to move with the same purpose and momentum.
Helping organisations preserve their speed as they scale
Growth naturally introduces more moving parts.
There are more customers, more products, more teams, more systems and more decisions being made every day. Employees are asked to balance competing priorities, managers are expected to remove barriers and executives need to understand what is happening across the organisation without slowing everyone down with more reporting.
Szora creates a connected intelligence layer across that complexity.
For individuals
Reduces administrative work, protects focus and connects everyday actions to the objectives that matter.
For managers
Surfaces recurring blockers, missed dependencies, competing priorities and opportunities to coach or intervene.
For executives
Provides a clearer view of whether teams are aligned, where momentum is slowing and whether the organisation is executing against its most important objectives.
This helps the entire business work together more effectively and execute faster on the right things.
Built from three perspectives
Our founding team brings together commercial and organisational leadership, product expertise and deep engineering experience.
That combination matters because execution does not slow for one reason.
It slows when priorities compete, information becomes fragmented, administrative work compounds, bottlenecks remain hidden and the systems around the organisation cannot keep pace with its growth.
Solving this requires an understanding of:
- How organisations set direction and make decisions
- How managers and teams prioritise and execute work
- How products must fit naturally into people's working lives
- How secure, reliable systems connect information across a business
Szora is being built with first-hand experience of each of these challenges.
Meet the founding team
Simon Caulfield
Co-founder and CEO
A commercial and go-to-market leader who has worked across the full company growth journey, from early-stage businesses to international technology companies reaching billion-dollar status.
Kristof Verheecke
Co-founder and Chief Product Officer
Product leader with 15+ years across SaaS, client strategy, and global training on five continents. Built products from founder-stage idea into global scale-ups.
Celso Palmeira
Founding Engineer
A senior software engineer with around 20 years of experience across backend infrastructure, data engineering, security and production-ready software systems.
Global by design
Szora is being built by a globally distributed team with backgrounds spanning New Zealand, Belgium and Brazil, and experience working across Europe, Asia, North America and the Middle East.
That perspective reflects the reality of the organisations Szora is designed for.
Modern businesses operate across departments, regions, systems and time zones. Their people may be distributed, but their priorities, decisions and execution still need to remain connected.
Szora helps organisations move together, wherever their people are working.
Who we are building for
Szora is built for organisations whose operating complexity is beginning to outgrow the systems they use to manage it.
This often happens during periods of rapid growth, but it is not limited to startups or technology scale-ups.
It affects organisations with multiple teams, departments, regions or service lines. It affects businesses where people spend large parts of their day in meetings and conversations, where priorities change quickly and where missing an important insight, decision or dependency has a real commercial consequence.
These organisations want to move quickly, but increasing coordination, administration and internal friction begin to slow them down.
Szora helps them preserve what made them effective when they were smaller: clear priorities, shared context, faster decisions and collective momentum.
Execute Faster. Smarter. Together.
Szora turns the conversations already happening across your organisation into the clarity, alignment and action needed to move the business forward.